Brief: To develop an floral AOP (all over print) to be used in multiple garment styles for the brand ELLE.
Season: A/W-16 for ELLE Women.
For this a few reference images and a color story was provided to me.
Initial Sketch
Forming a repeat
After the initial sketch, I decided that instead of turning it into a vector, I will retain the actual hand drawing for a sketchy effect. So I rendered the elements on photoshop and left the stalks and branches as it is.
The print is being used by ELLE for 3 different styles for Autumn/ Winter -2016.
Thank you for viewing!!!
